Published on September 1, 2025
4 min read
Customer data platform
A customer data platform (CDP) is a type of software that collects, integrates, and analyzes customer data from various sources, such as websites, apps, social media, email, CRM, and POS. A CDP creates a unified and comprehensive view of each customer, which can be used for personalization, segmentation, targeting, and analytics. The purpose of a CDP is to improve the customer experience, loyalty, and retention, and to increase the revenue and profitability of the business.Customer data platform costs
The cost of a CDP depends on several factors, such as the number and type of features, the number of users and customers, the volume and variety of data, the level of customization and integration, the deployment model (cloud or on-premise), and the vendor and support options. According to various sources , the average cost of a CDP can range from $100 to over $1,000 per month.
Some examples of CDPs and their costs are:
• Segment: Segment is a cloud-based CDP that offers features such as data collection, data integration, data governance, data warehousing, audience builder, personalization engine, and analytics. The cost of Segment starts from $120 per month for the Developer plan and varies depending on the number of sources and monthly tracked users for the Team and Business plans.
• Exponea: Exponea is a cloud-based CDP that offers features such as data collection, data integration, data analysis, customer journey orchestration, campaign management, personalization engine, and analytics. The cost of Exponea starts from $500 per month for the Starter plan and varies depending on the number of contacts and monthly active users for the Growth and Enterprise plans.
• Tealium: Tealium is a cloud-based CDP that offers features such as data collection, data integration, data enrichment, data activation, audience builder, personalization engine, and analytics. The cost of Tealium is not publicly disclosed but is estimated to be around $2,000 per month.